Networking is a great opportunity to meet new contacts and depending upon your line of work it should form a key part of your marketing strategy. However, with so many networking events to choose from, how do you decide which networks to join, and which won’t bring in the rewards. • Making a success of […]
The basics of ‘attention-grabbing’ copywriting. Speaking to your dream customer. Applicable to social media, website, emails and print material. CTA’s
What platforms are you on and are they working for you? Implement a strategy for posting. Page look and feel. Batch creating content.
Stop selling, start helping. Building a loyal customer base. Why relationship marketing is the future. How to apply this to your business
Your values and ethos. What makes you unique. Your personality and tone of voice.
Build your perfect profile. Cultivate the right network of contacts. Create & develop better opportunities. Generate more leads. Get a better return on your marketing. Avoid cold calling and get straight to your ideal decision makers within minutes.
Find out how to prepare, manage nerves and get in the zone before interviewing confidently. We help you understand who you are talking to, what they want from you and how to provide it while achieving your aims. You are the expert at what you do, we provide you with the techniques and framework to […]
Identifying and refining your offering and drilling down to find your USP. Creating stories and hooking into current events to remain relevant. Crafting a pitch that will attract attention of decision makers within the media can be tricky. We show you the important elements needed to increase your chances of securing a media interview.
We will be exploring our top tips to make sure you can get some great press opportunities: Having a story to tell – recognising newsworthy content Structure is everything: we will look at the title, the newsworthy opening, and the ideal structure for engaging the reader. We will then look at how to structure communication […]
This webinar will demystify Search Engine Optimisation and break it down into a digestible, easy to understand process. Learn how to measure the success of your digital marketing activities using Universal Google Analytics. Discover how Universal Google Analytics can be used to drive enquiries, boost sales and ultimately help you to realise your business’ full […]