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Finding your target audience

Knowing who you want to speak to is key to any successful marketing activities but can sometimes be one of the trickiest areas to define. This short video will help you work out who your target audience is and how to create a full picture of who they are. From this point you can work out how to get your marketing, products and services in front of the right people, choosing the right marketing channels and messages.

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These FREE webinars have been made possible through the Economic Recovery Fund. 
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